Paperback
86 pages.
ISBN: 1884381162
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These two long essays explore one of the most influential modern American graphic designer's and his crucial role in the new visual language which revolutionized design in America as both a service and as an art. Helfand's fresh research into Rand's tenacious interests in the European avant garde, art history, and the enduring relevance of his theory for "Play Instinct" bring to light fascinating contradictions that make his legacy all the more distinct.

Jessica Helfand's first book, Six (+2) Essays on Design and New Media was published in 1995. A contributing editor to Eye and ID magazines, she is visiting lecturer in graphic design at Yale School of Art; formerly an adjunct assistant professor at New York University's Interactive Telecommunications program; and has lectured at The Cooper-Hewitt National Design Museum, Columbia University School of Journalism and The Netherlands Design Institute. She lives in Falls Village, Connecticut.

This edition is set in Filosofia, a font designed in 1996 by Zuzana Licko of Emigre based on a geometric interpretation of Bodoni. Book design is by William Drenttel, Jessica Helfand and Jeffrey Tyson. It has been imaged from a Macintosh file by Red Ink Productions, New York City, on Mohawk Options. Printing and supervision is by Michael Josefowicz. 7 x 4.5 inches. 1998.

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The talented author Jessica Helfand brings us two thorough, critical essays on the late Paul Rand. This is a well-researched and objective look at the man who designed such enduring cultural icons as the IBM and Westinghouse trademarks..."

"This is a beautiful little book, sensitively designed . . . a marvelous object of art in itself. It is also so thoughtfully written that I read it twice." Communication Arts, May/June 1999

"...and a shrewd essay by Jessica Helfand on Rand's teaching supplement the text." The New York Times, July 25, 1999

"Two nicely-written essays in a small book — with a striped jacket — for the Rand-obsessed. The more interesting and unfamiliar bits deal with Rand's development as an educator as he moved away from project-based work and toward underlying fundamentals." Critique, Winter 1999

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