Design: The Invention of Desire

Design has always prided itself on being relevant to the world it serves, but interest in design was once limited to a small community of design professionals. Today, books on “design thinking” are best sellers, and computer and Web-based tools have expanded the definition of who practices design. Looking at objects, letterforms, experiences, and even theatrical performances, award-winning author Jessica Helfand asserts that understanding design's purpose is more crucial than ever. Design is meaningful not because it is pretty but because it is an intrinsically humanist discipline, tethered to the very core of why we exist. For example, as designers collaborate with developing nations on everything from more affordable lawn mowers to cleaner drinking water, they must take into consideration the full range of a given community’s complex social needs. Advancing a conversation that is unfolding around the globe, Helfand offers an eye-opening look at how designed things make us feel as well as how—and why—they motivate our behavior.


News

December 2018: Edited by Jessica Helfand and Michael Bierut, Culture is Not Always Popular: Fifteen Years of Design Observer will be out in early December from MIT Press. Buy the book here. See the video here.

November 2018: The Design of Business | The Business of Design conference will be held on November 2 and 3 at Yale School of Management.

September 2018: Face Value, Cooper Hewitt’s entry into the 2018 London Design Biennale, is named one of the four medalists.

July 2018: Jessica Helfand and Allison Arieff host a Next Stage event at Google on the ethics of design.

June 2018: Jessica Helfand is one of three artists chosen to participate in Face Value, the US entry into the London Design Biennale for 2018.

May 2018: Jessica Helfand hosts The Next Stage at The Mercantile Library in Cincinnati and The American Film Institute in Los Angeles.

May 2018: Jessica Helfand debuts The Next Stage at Continuum in Boston.

March 2018: Jessica Helfand is keynote speaker for the In Pursuit of Luxury Conference, Cape Town, South Africa.